Business Seminar on Marketing and Lifestyle

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The International Faculty of the University of Sheffield, CITY College and its partner institution in Sofia, VUZF University are organising a business seminar entitled ‘Understanding Customers by Studying Lifestyle’ to be delivered by Mr. Chris Liassides, Senior Lecturer and Academic Director of the postgraduate programmes of the Business Department of CITY College.

The event is going to take place on Tuesday, 1 February 2011 at 18.30-20.30 (registrations start at 18.00) at Kempinski Hotel (Sofia III Hall), in Sofia.

In his presentation Mr. Liassides will explain how he study of consumers’ lifestyle helps firms and organizations improve their marketing strategies and activities and provide them with new ideas in creating products and services.  This seminar aims at providing an overview of modern lifestyle and how a study of lifestyle aspects and dimensions can initiate managerial and entrepreneurial activity.

The seminar is organized in the frame of the University of Sheffield Bachelor’s and Master’s programmes offered in Sofia by the international Faculty of the University of Sheffield, CITY College in cooperation with VUZF University.

The entrance is open to the public. Participants will receive a Certificate of Attendance.

Information – Registrations:

Tel: 02/ 961 62 63, 961 63 63, 0888 435 750



 University of Sheffield programmes offered in Sofia.

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