First mobile CRM solution integrated with Microsoft Dynamics CRM launched at Walmark

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The first mobile CRM (Customers Relationship Management) solution to work with Microsoft Dynamics CRM for mobile phones was implemented at Walmark nutritional supplements and health products company by Bulgarian consultancy Balkan Services. The product is first of a kind mobile business application, adapted to work with the newest intuitive touch-screen mobile phones interface. Together with the traditional functions of the CRM systems for managing the relations with customers, the application adds the possibility to work on the move by accessing the customers database from anywhere together with the information on their previous and new orders. It increases the effectiveness of sales representatives who can now take orders while they are visiting a client during a business trip, a seminar, a conference or just during a traffic jam on the way to the office.

The project was competed at the end of December and the Walmark team started using the system since Jan 1st, 2011. It includes the Microsoft Dynamics CRM system implementation together with the mobile CRM solution. Balkan Services is a Microsoft certified partner having experience from several successfully completed projects for Microsoft Dynamics CRM, extending the competence while offering the clients its own product for CRM system mobile access. 

The mobile solution is suitable for all types of companies in the area of trading and services, having branched distribution networks and mobile teams. It is fully integrated with Microsoft CRM system, as well as with other popular office products – MS Outlook, MS Office, etc.

“Walmark company offers its clients health as first and foremost. Timely reaction and communication is very important in our business. That is why it was crucial for us not only to implement a CRM system but a solution which allows our teams to have the information needed any time so they could work effectively. I am glad that Balkan Services gave us a full-scale solution which completely meets our needs and increases the effectiveness of our employees.  The nutritional supplements sector in Bulgaria is fast growing and a modern CRM system implementation with mobile access will give us the ability to meet the successfully growing interest of Bulgarian customers to our products. The implementation process was long and tough for both sides but the results achieved are excellent. As real pioneers we met some problems which required immediate reaction and professionalism in order to keep the working processes in the company in their normal rhythm during the implementation.  The professional qualities shown by Balkan Services together with Walmar support at all stages contributed to setting up a full-scale business solution for servicing of specific pharmacy business processes and particularly for our company”, stated Walmark Bulgaria CEO Desislava Raichinova. 

About Balkan Services:

Balkan Services Ltd. ( offers consulting services in the area of business management applications emphasizing on ERP (Enterprise Resource Planning), BI (Business Intelligence) and CRM (Customer Relationship Management) segments. The effective business solutions which company implements are focused in complete optimization of business processes. The company product portfolio includes Atlantis ERP – a complete solution for planning and managing of corporate resources, QlikView – Business Intelligence reporting solution, ad-hoc analysis and Key Performance Indicators (KPIs), Microsoft CRM – a complete solution for customers relations management, IT maintenance and services, preparing and managing of European projects, etc. Within Balkan Services special competence areas are: information systems auditing, specialized solutions for manufacturing companies, distributors and wholesalers, retail companies, financial institutions and others.

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