For the upcoming Christmas and New Year holidays, GLOBUL launches new communication campaign featuring famous pop singer Mariah Carey. The campaign under the motto Be Surprised by the Magic of Christmas is created by the international advertising agency Saatchi & Saatchi and released thanks to the cooperation between Deutsche Telecom and the companies within the COSMOTE Group.
The TV spots from the campaign feature video fragments from special events with Mariah Carey, which took place on November 17 in five European cities – Frankfurt (Germany), Krakow (Poland), Zagreb (Croatia), Skopje (Macedonia) and Podgorica (Montenegro). At the events, thousands of fans had the chance to see live the virtual image of the world-famous pop star who appeared simultaneously at central locations in the five cities thanks to the latest holographic technology. Mariah Carey performed some of her greatest hits including ‘All I want for Christmas is You’, ‘Oh, Santa’, ‘Hero’ and the Christmas carol ‘Silent Night ‘, while all fans across the selected European countries became part of a joint and unique experience.
The new GLOBUL communication campaign is aimed at promoting the operator’s Christmas offers which provide attractive airtime bundles and unlimited mobile internet traffic at reasonable prices.
Mariah Carey is one of the world’s most successful pop singers, producer, songwriter and actress. Carey has won 5 Grammy Awards, 17 World Music Awards, etc. In her career, spanning over 2 decades, she has sold more than 200 million records worldwide.