For another year in a raw the financial institution is one of the big winners in the contest of the Bulgarian Association of Public Relations Agencies
Postbank has received three awards at the prestigious PR and communications contest, BAPRA Bright Awards. The awards were handed to the bank and its communications agency, BBDO Group, at an official ceremony in Sofia Hotel Balkan on April 14th. The recognitions were given for the project, Best Start for Every Child, which won in two of the toughest categories, and for the campaign, On the Wings of Success, implemented entirely by the bank’s internal PR department. For seventh consecutive year the contest pointed out the most successful and innovative PR campaigns, executed by PR agencies and corporate communications departments in Bulgaria. The initiative aims to encourage and popularize the achievements in the communication sector in the country.
“Sustainable Development Campaign” category and “Innovative Campaign of the Year” category were one of the hardest and Postbank won in competition with 24 and 15 companies respectively. In the category “Campaign Implemented by Internal PR Department” the competition was between 4 strong entries. This year the prestigious international jury had the tough task to evaluate over 90 projects in seven categories executed by 19 PR agencies and four internal departments.
“Sustainable development has been the main focus of our corporate social responsibility policy for 25 successful years now. We are very glad that jointly with our communications agency we have implemented projects with a high added value for the society and that our project for early child development has received two awards. We are happy about the award for On the Wings of Success initiative as well, because it was a very personal and challenging campaign for us aiming to encourage our team to achieve new business successes,” Postbank representatives commented.
For more information:
Sylivia Kostova, Head of Corporate Communications and Marketing Division at Postbank
tel.: 02/ 8166 100, 0895 599 191
e-mail: SDKostova@postbank.bg, http://mediacenter.postbank.bg
