Join Sofia Ring Mall and SOS Children’s Villages Bulgaria’s “Wish Tree” initiative and help make Christmas brighter for children in need.
This Christmas, 600 children’s wishes are waiting to come true. And sometimes, all it takes to make a difference is one simple act of kindness.
Christmas is a season of warmth, generosity and togetherness. A time when even the smallest gesture can bring an unforgettable smile, especially to a child who needs a little extra love and care.
This year, Sofia Ring Mall, in partnership with SOS Children’s Villages Bulgaria, is bringing the magic of Christmas to life through a heartwarming initiative called “The Wish Tree” (Дървото на желанията).
Launched on 12 November 2026, the initiative runs until 11 December 2026, with a special Christmas tree corner at Sofia Ring Mall featuring 600 wishes from children supported by SOS Children’s Villages Bulgaria, an organisation dedicated to helping children who have lost parental care or are at risk of losing it.
Behind every wish is a child hoping for a little Christmas magic. And behind every fulfilled wish is someone who chose to care.
How Can You Make a Christmas Wish Come True?
The Christmas tree corner is located on Level 1 of Sofia Ring Mall, where visitors can select a child’s Christmas wish using a dedicated digital tablet.
After choosing a wish, visitors receive a QR code containing the details of the child’s requested gift. They then have 24 hours to purchase the present and return it to the designated collection point.
It is a simple yet meaningful way to turn a child’s Christmas wish into a beautiful reality.
An Opportunity for Companies to Contribute
The Hellenic Business Council in Bulgaria (HBCB) is pleased to share this heartwarming initiative with its business community.
Companies wishing to contribute multiple gifts and help fulfil the 600 Christmas wishes sooner are welcome to participate. Each gift may have a value of up to €50.
For further information, companies may contact HBCB at +359 879 616 668 or info@hbcbg.com, indicating the number of gifts they would like to provide. We will be happy to connect them with the organisers.
The Spirit of Giving Goes Beyond Christmas
The Wish Tree initiative is not only about presents. It is also about raising awareness of the important work carried out by SOS Children’s Villages Bulgaria.
After 11 December, visitors to Sofia Ring Mall will also have the opportunity to meet volunteers from the organisation, learn more about its mission and discover how they can provide lasting support to children throughout the year.
Because while Christmas brings us together in a special way, kindness and compassion can make a difference every day.
One gift. One wish. One child’s smile will make this Christmas a little brighter. ❤️
