Foreign Direct Investment as a Driver for Sustainable Growth

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HBCB Perspective from the Sofia Economic Forum

Foreign direct investment (FDI) continues to play a central role in driving sustainable economic growth, innovation, and competitiveness, particularly in Southeast Europe. These topics are at the heart of this year’s Sofia Economic Forum, which brings together policymakers, business leaders, and international experts to discuss key economic priorities for the region.

A central discussion at the Forum is the panel “Attracting FDI: Fueling Business and Technological Innovation”, focusing on how countries like Bulgaria can position themselves as attractive destinations for long-term, value-driven investment.

Mr. Mavridis participates as a speaker in this panel, contributing insights from the perspective of the financial sector and the business community, informed by practical experience with foreign investors and cross-border initiatives.

FDI extends well beyond capital inflows. It brings know-how, innovation, access to global markets, and higher standards of governance. In today’s environment, investors increasingly prioritize stability, regulatory clarity, skilled talent, and a clear vision for sustainable development.

The financial sector plays a key role in supporting investments by providing financing, managing risk, and facilitating long-term growth. At the same time, business organizations such as the Hellenic Business Council in Bulgaria (HBCB) contribute by fostering dialogue, encouraging cooperation, and strengthening connections between investors and the local business ecosystem.

Bulgaria’s strategic location, EU membership, and competitive cost structure offer strong advantages. However, continued efforts in areas such as human capital development and administrative efficiency remain essential.

HBCB’s participation in high-level platforms like the Sofia Economic Forum reflects its commitment to constructive dialogue and to supporting initiatives that enhance the investment climate and long-term economic growth in Bulgaria and the region.

With the Sofia Economic Forum VI just two weeks away, we are pleased to share the latest Agenda with particular time slots as it stands today.

Exclusive benefit for HBCB members

As part of the collaboration between HBCB and the organizers of Sofia Economic ForumHBCB members are offered a special discounted registration fee of €100 (instead of the standard €150). *Dinner is included in the ticket price

 Discount code: BEF2025HBCB
 The code must be applied during registration on the Forum’s official website

HBCB encourages its members to take advantage of this opportunity to:

  • gain insights from high-level decision-makers,
  • expand their professional network,
  • explore new investment and partnership opportunities,
  • and actively participate in shaping the regional economic agenda.

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