GLOBUL won the first prize in the Investor in Environment category at this year’s Responsible Business Awards organized by the Bulgarian Business Leaders Forum (BBLF). The company was awarded for its long-term investments in protecting the environment and stimulating environmental responsibility among business and society.
In 2010 alone, GLOBUL invested a total of BGN 676, 000 in implementation and promotion of green initiatives as part of its long-term environmental sustainability strategy GLOBUL Green.
‘We are happy to receive such recognition as it proves that our efforts are headed into the right direction. Last year GLOBUL faced many new challenges but we managed to follow the steady line towards environmentally responsible behaviour. Integration of environmental sustainability into the company’s strategy provides undisputable benefits both to the State and the society. Therefore, GLOBUL is determined to continue investing in green business solutions.’ – GLOBUL Corporate Affairs Director Yassen Guev said.
The long-term environmental sustainability strategy GLOBUL Green was launched in 2008. The strategy consists of various initiatives and projects. The three main directions of the GLOBUL Green strategy are encouriging responsible use of energy, resources and materials, developing and offering sustainable products and services and creating public partnerships for implementing environmental protection projects.
The BBLF award is not the first honor for the company’s long-term environmental sustainability strategy but it gives GLOBUL the unique opportunity to participate in the prestigious contest European Business Awards for the Environment held by the European Commission. In the last two years, GLOBUL Green also received prestigious prizes from BAPRA Bright Awards, EFFIE Bulgaria and Aiperon Academy.
BBLF Responsible Business awards are handed for eight year in a row with the aim to encourage corporate responsibility towards economic development and wellbeing of Bulgarian society. The BBLF annual prizes are awarded in five categories: Human Capital Investor, Investor in Environment, Investor in Society, Investor in Education, and Cause-related Marketing.