Hilton Opens First Property on Bulgaria’s Black Sea Coast

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The Doubletree by Hilton Varna will be the first property of the world-class hotel brand Hilton on the Bulgarian Black Sea coast.

It has been announced at a news conference in the Golden Sands resorts that Hilton Worldwide has signed a franchise agreement with Helios Hotels EAD, a wholly-owned subsidiary of Tetrareal AD, for a new Doubletree by Hilton hotel in Varna, Bulgaria.

It is the first Doubletree hotel in Bulgaria and the first Hilton-brand property in the country outside of the capital Sofia. The famous Doubletree chocolate chip cookie, an icon of the hospitality of the brand, has been introduced for the first time in Bulgaria during a special ceremony.

“The new Doubletree by Hilton, Varna is the fully refurbished luxury part of the former Helios Spa & Resort. We have undergone an extensive property improvement for the rebranding, by investing, among other features, in guest safety and sprinkler systems, top of the range entertainment technology and the Suite Dreams proprietary Doubletree mattresses, which are unique for Bulgaria in our property – a significant investment in an operating luxury hotel, which had already had a 5-star category, to achieve a product that is second to none in Golden Sands and on the Bulgarian seaside. We are very excited to pioneer yet again a world-class brand and service in Golden Sands. Hilton is consistently voted the strongest hotel brand by awareness in Europe and worldwide, and I am convinced that, with Bulgaria continuing to offer the best value for money in the European holiday destinations, this will be an instant success,” commented Dr. George Veltchev, chairman of the board of Tetrareal AD.

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