New pedestrian alleys created along the Perlovska River by Coca-Cola HBC Bulgaria volunteers and partners
The clean-up and revitalization activities at two locations in Sofia are part of the 18 th
edition of the volunteer initiative “My Green City”
Hundreds of Coca-Cola HBC Bulgaria employees and company’s partners joined the
18 th edition of the volunteer initiative “My Green City” in Sofia.
Volunteers cleaned and revitalized the area along the Perlovska River – from the
“Toplocentrala” art space to South Park – together with The Collective Foundation,
the organizer of the annual “Rivers of Sofia” festival. They were also joined by
volunteers from the Social Future Foundation, which actively supports the
employment of people with different abilities. In addition to collecting waste
separately, all participants trimmed bushes around the riverbed, creating new
pedestrian alleys for walking in the green spaces. This way, Sofia residents can enjoy
the picturesque Perlovska River and the rich biodiversity of South Park, which
includes more than 65 bird species, 29 of which are protected, and 2 listed in
Bulgaria’s Red Book of endangered species.
“As our “My Green City” campaign comes of age, it enters a new stage of
development. Over the years, it has proven to be a sustainable initiative, open to new
partnerships and meaningful ideas with real impact. We are proud that, together with
our volunteers, continue to inspire more people to get involved. This proves that
when efforts are shared and directed towards caring for nature, we can achieve
lasting positive change in the environment we live in,” said Jacklin Tzocheva,
Corporate Affairs & Sustainability Director at Coca-Cola HBC Bulgaria.
“We thank all the volunteers from “My Green City” who helped us clean another
section of the Perlovska River banks, bringing us closer to turning it into a vibrant
public space. This is the main mission of the ‘Rivers of Sofia’ initiative, and we are
glad to find new allies,” commented Martin Yankov, founder of “Rivers of Sofia.”
In partnership with the Surya Foundation, Coca-Cola HBC volunteers also cleaned
Kremikovtsi Park and its surrounding areas to make the capital even more beautiful
and green. Dozens of bags of textile, plastic, paper, glass, and metal waste were
separately collected and handed over to ECOPACK Bulgaria for recycling.
“We believe that good has power when it is shared. We proved it today with the
clean-up together with Coca-Cola HBC Bulgaria volunteers,” said Georgi Ganchev,
founder of the Surya Foundation.
Classified – Confidential
The “My Green City” initiative is carried out in line with Coca-Cola HBC’s global ESG
commitments and each year supports volunteer efforts on World Cleanup Day, in
partnership with the national campaign “Let’s Clean Bulgaria Together.”
As part of previous editions of “My Green City,” the Coca-Cola team in Bulgaria has
managed to green, clean, and revitalize numerous local areas, forests, and parks. In
2024 alone, volunteers cleaned more than 1,500 decares of polluted land around
water bodies and planted 200 deciduous and coniferous trees in Sofia. In past
campaigns, they planted more than 7 decares of forests, collected tons of waste
separately from dozens of polluted locations across Bulgaria, cleaned over 30 km of
coastal zones, transformed 10 public transport stops in Sofia into plastic collection
points, and supported numerous community-beneficial initiatives.
