GLOBUL changes the logo of its pre-paid service b-connect, reshaping it with a new, modern and dynamic vision in order to make it correspond most properly to customers’ needs and the new challenges in the telecommunication world.
The b-connect logo redesign comes within the refreshment process of the entire GLOBUL corporate image, which started in 2009. As part of its communication strategy, the company introduced the new slogan Our World is You and enriched its corporate appearence with additional colours, yet keeping the green one dominant.
The new look of b-connect is designed to be closer to the GLOBUL main brand graphic identity, it is visually simplified and emotionally touching, combining the traditional green colour of the brand with the modern and stylish impression of the black background. The renewed logo carries the message The Freedom to Take More from Life.
“The b-connect brand has always been a consumers’ favourite and enjoys high brand awareness. For the past nine years, b-connect became the preferred pre-paid program for a whole new generation in Bulgaria. Young people are dynamic and demanding target group. This is why we felt it necessary to refresh the brand in order to create an additional emotional connection with our clients and will better reflect the preference of the young consumers.” – GLOBUL Advertising and Communication Director Galina Chuleva said.
A pre-launch marketing research among 15 to 35 year-old mobile users showed that the new b-connect logo is positively percieved as fresh, innovative and highly appealing.
The renewed logo will be put on all pre- paid start pack and recharge vouchers as well as on the advertising and merchandising materials of all b-connect sponsorships.