Grigor Dimitrov is the ambassador of the new brand of Postbank – PB Personal Finances

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The innovative One Stop Shop Concept for Your Beyond Banking Ideas takes consumer financing to the next level

November 23, 2023 

Grigor Dimitrov is the ambassador of the new brand PB Personal Finance by Postbank, which officially became part of the leading banking institution in June. The world-renowned tennis player is the star of the brand’s first communication campaign, carrying the powerful message Finance for Champions. This partnership is a logical step because the mission of Postbank is to be an innovative bank for dynamic individuals seeking modern concepts, and digital and financial products, providing them with an excellent customer experience. Clients have easy access to personalized banking solutions with high added value, and the latest innovative concept, One Stop Shop Concept for Your Beyond Banking Ideas, takes consumer financing to the next level.

“We chose one of the most successful tennis players in the world rankings, Grigor Dimitrov, as the ambassador for the new brand PB Personal Finance because, in him, we recognize qualities that describe us as well – a professional attitude and consistent effort, resilience in performance over the years, while at the same time being young and dynamic, extremely flexible, and different from all others with his game. He is always focused on victory, smiling, and positive, and in many ways, we find a remarkable similarity with our views on running a successful business. Our main goal as a financial institution is to be as helpful as possible to our clients, and providing an impeccable customer experience is always our top priority. At Postbank, we have years of experience in setting trends in the financial services market, always striving for impeccable accuracy in offering our products and providing excellent speed, innovation, and uniqueness in our financial solutions and banking concepts. We differentiate ourselves with a non-traditional approach to service. The key message we tied to this campaign, Finance for Champions, is in harmony with Grigor Dimitrov’s achievements as a champion in the world of tennis and our accomplishments in the banking world,” Postbank comments.  

The products and services offered by PB Personal Finance, a part of Postbank, are aimed at users seeking secure, innovative, fast, and easy services, combined in a perfect blend with the convenience of digital solutions, personal contact, and transparent human interaction, as well as the mandatory level of security and reliability in processes and offered products. With the concept of One Stop Shop for Your Beyond Banking ideas, the institution’s aspiration is to provide personalized financial solutions that have exceptional added value for the customer, even exceeding their expectations. The creation of the brand’s latest platform – is the first step in this direction. 

The digital portal offers exclusive deals for some of the most sought-after banking products. Customers have access to a fast and streamlined application process for personal loans up to BGN 80,000 with a repayment period of up to 96 months. We are launching with key partners, including Zora, Mr. Bricolage, Sport Depot, and Plesio stores, where customers have the chance to make their purchases with more than attractive preferences. On the one hand, they have the opportunity to receive a gift voucher for their next purchase, and on the other hand, they may win a cashback discount if they shop in installments through their credit card from PB Personal Finance, according to its terms. A special offer in is also available to all holders of a Mastercard credit card from PB Personal Finance, who have a chance to participate in a raffle and win a bonus by the end of the year.

Additionally, a convenient digital loan process is applied, assisting the customer in choosing an offer, submitting an online application in minutes, and ensuring a fast processing and signing process. According to data from Postbank, the average time for applying for a loan in PB Personal Finance is 5 minutes, and in 91% of inquiries, the decision-making time by the bank is under 1 minute, with 70% of the bank’s customers preferring to sign their contracts entirely electronically.

The new PB Personal Finance brand is not only part of the strategic development of Postbank as a systemic market bank offering innovations and personalized financial solutions for the convenience of its customers but also of crucial importance for the Eurobank Group, expanding its activities in significant regional markets. Just a few months after completing the acquisition deal of the business of BNP Paribas Personal Finance rebranded as PB Personal Finance, Postbank reports high results and consolidates its leading position in the consumer lending market by offering financial products to over 1.2 million customers and providing BGN 6.9 billion in loans to households.

More information about PB Personal Finance, a part of Postbank, and our financial services can be found online at and

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